1. Create an IDENTIFIABLE DIFFERENCE for your business. This is also called a "Unique Selling Proposition". Why should a consumer buy from you instead of your competition?
2. Use EMOTIONAL HEADLINES in your ads wherever possible. People buy on emotion and justify later with logic.
3. Explain the POSITIVE RESULTS AND BENEFITS of buying your product or service WITHOUT USING CLICHES. Don't sound like all other commercials.
4. Make sure your CALL-TO-ACTION is crystal clear! Ask your prospect to do business with you TODAY.
Follow these creative/copy rules -- combined with solid demographic targeting and frequency -- and you should see increased results from your advertising!
To get started, call us at 320-257-7230 or e-mail Director of Sales Steve Lahr.